this number mind doodle will be a little different than the others. call it un-copywriting. i have no beef with the company, it just flirted with my imagination and funny bone and happens to be nine letters long. actually it has 10. (i missed the double l as the mind doodle was forming so the extra l is mine and lovely in all its' imaginary rule-breaking glory.) it is a brand which also sets it apart, a word that is filled to the brim with stories.
maybelline
"make believe" or "maybe lying"
which is what make-up is in many ways, a mask we choose to wear.
the commercial that spurred this line of thought was about "fitt me" foundation and in my dreamy state it seemed like they were saying "pick me" which reminded me of a teenage girl aching to be noticed by the Trip Fontaine du jour.
all the rhetoric about "natural" and "letting the real you shine through" just seemed comical to me.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment